Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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8 Ways to Create an Effective Personal Branding & Social Media Marketing Strategy for Your Online Business

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It’s no secret that the online world is constantly changing and evolving making it feel impossible to keep up with all of the new developments. 

Luckily, I’m obsessed with all things personal branding and social media marketing, so I strive to stay on top of everything happening in the online space so I can continue leveling up as a marketer, blogger, and entrepreneur. Plus, I love sharing insights and what I’m learning in real-time with you!!

In my last season of Winter 2020-Spring 2021 weekly Facebook Live Show and here on my blog, I’ve covered everything from the latest branding tips to social media strategies.

I have tons of new ideas for you to brand and market your business in 2021 and beyond archived here in this blog as well as in my upcoming new season of all new weekly Facebook Live Shows starting again on Wednesday August 4th at 4:00pm Pacific HERE on my Coach Glitter Page!

In the meantime, this is a recap of my most popular and personal favorite topics so far this year! Keep reading to discover what you may have missed especially if you’re new to me.

#1. Have You Ever Thought Your Niche Is Too Saturated? Here’s How to Stand Out!

“But my niche is too saturated! There’s already so many people who are far more qualified than me! I’m too young to start! I’m too old to start! I still need to lose 10 pounds to look okay on camera. I’m not ready yet!”

If you’ve ever found yourself saying any of the above you’re not alone. But you can’t choose to stay in those thoughts! Your unique brilliance and point of view are needed by the world now, but if you continue to hide, your work won’t get done. It’s time to show yourself off because visibility equals opportunity!!

Learn more about how to stand out in a saturated market: https://coachglitter.com/standout

#2. The Power of Collaborations: How I Got on Over 100 Podcasts, Live Videos, Masterclasses, and Stages

Do you know what makes a great collaborator?! Have you ever wondered how I’ve attracted so many high-level bonus guest experts inside my programs?!

There are many things that make someone successful in the online space, but there is one thing I don’t see savvy business owners doing enough – collaborations!!

Collaborating with others not only helps your brand but also allows for the opportunity to meet new people. Plus, it will get more eyeballs on you which moves your company faster than ever before!

Learn how to grow your business and brand with collaborations: https://coachglitter.com/powerofcollaborations

#3. Diversifying Your Income Streams

One of the many learning lessons of 2020, was NOT to put all your eggs in one basket when it comes to your income.

Whether you currently work full-time and are looking for an escape from corporate life or you find yourself juggling family responsibilities while building your online business – or something else entirely – diversifying your income is essential for creating more options in your life!!

Since the best time for diversification is before you need it and not after, it’s time to learn how to create additional streams of income in your business TO-DAY!

Learn why now is a better time than ever before to diversify your income: https://coachglitter.com/incomestreams2

#4. Affiliate Marketing 101: How to Diversify Your Business with Multiple Income Streams

Today more than ever there are many options for an extra stream of income coming but one option often overlooked by entrepreneurs is affiliate marketing. Through affiliate marketing, you can make commissions by promoting someone else’s product or service on social media, your website, blog posts, etc.

Regardless of your particular niche, affiliate marketing offers you the opportunity to create safety nets to protect you and your business!! With endless opportunities available to be an affiliate you’re only leaving money on the table by not taking advantage of this additional stream of income. Regardless of your niche or audience size, I highly recommend you consider affiliate marketing.

Learn how to get started with affiliate marketing: https://coachglitter.com/affiliatepart1

#5. How to Grow Your Personal Brand, Get More Visibility & Speak Alongside BIG Names on Clubhouse

I’m sure you’ve heard about the latest social media sensation, Clubhouse by now!! I couldn’t be prouder to have been one of the first few people who got on it when they had their beta testing period! Since then, not only did I get in on some more big “stages” as they call them but also met a lot of new friends with similar interests too.

Even though I’m not as active on the platform anymore, Clubhouse (CH) opened the door for me to be a guest on Amy Porterfield’s and Jenna Kutcher’s podcasts as well as creating a wealth of other amazing opportunities I can’t even talk about yet!! It truly shows that anything can happen when you show up with a PLAN, a STRATEGY, and a PURPOSE!! Whether you’re active on CH or not, when you show up with intention, you get results!!

Learn more about growing your personal brand and visibility with Clubhouse: https://coachglitter.com/clubhousepart2

#6. How to Never Run Out of Social Media Topic Ideas and Become a Content Creation Machine

Who doesn’t feel like they are running out of ideas for things to post on social media? I have been there too! That’s why I am doing a topic about not having topics. Haha! That’s so meta, right?

I know it can be hard coming up with new content all the time! This is why we need a system in place that will take you from content drought to content creation machine which is key for growing your personal brand business!!

Learn how to never run out of social media topic ideas in your business: https://coachglitter.com/contentmachine

#7. How I Transitioned From Offline to Online & Built My Personal Brand Business

The phrase “burn the boats,” maybe a nice idea when applied correctly (i.e., if we believe our product or service can win), but I think burning the proverbial boats is not only unrealistic but dangerous!!

Building a successful business takes patience and there are many ways to go “all in” without taking unnecessary risks. That’s why it excites me so much to share my personal entrepreneur journey from having a successful offline business to reinventing myself into a successful online marketer and personal brand business – no burning of boats required!!

Learn how to transition to an online business without taking burning the boats: https://coachglitter.com/onlinejourney

#8. 3 Reasons Why Having a Live Video Marketing Strategy is More Vital Than Ever Before

Live Video has never been more important to build a Personal Brand Business, but you might be wondering where the heck do I start? While there are many options out there, there are business growth strategies that you’re probably NOT utilizing enough that are essential in this forever changing landscape of social media marketing – hello, iOS14 massive marketing changes!

With iOS14 having a huge impact on how we create content in 2021 (and beyond) there’s no denying the importance of a LIVE video strategy for business and personal brand growth! Especially if you’re looking to optimize your limited time while growing a HIGHLY-ENGAGED audience that CONVERTS!!

Learn how LIVE video is crucial now more than ever: https://coachglitter.com/livevideomarketingstrategy

I’m excited to see what the future has in store for all of us and our businesses. As we move into the last half of 2021, it’s more important than ever that you have an effective branding and marketing strategy so that your business can thrive online. Remember to check back for more insights and lessons learned so that you’re well prepared for the road ahead and see you over on my Coach Glitter Facebook Page for my brand new season of weekly Facebook Live Shows starting Wednesday August 4th at 4:00pm PT! 

With Grit & Grace, xo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: affiliate, affiliate marketing, build your business, business, business branding, business owner, business strategy, business tip, business tips, Clubhouse, collaborations, comparisonitis, competition, competitors, grow your business, grow your online business, live video, niche, Online business, online business owner, online business strategy, online business tips, online entrepreneur, online marketing, online marketing tips, online space, personal brand, personal brand business, pivot your business, social media marketing

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coachglitter

Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create Engaged Audience. ⬇️LightsCameraBranding OPEN NOW🎉

Tiffany | Live Video Expert
Knock knock! Who’s there? It’s me & I’m wond Knock knock! Who’s there? It’s me & I’m wondering who’s cleaning up all the confetti?🎉

Even though there’s confetti & glitter stuck in my doorway until the end of time, it’s 💯 worth it! YOU’RE WORTH it! 

I can’t even contain my excitement because the doors are now OPEN to Lights Camera Branding, my long running (SIX years now!) Signature Group Coaching Program! 🎬

LCB combines the very best of  the 3 C’s: Course, Coaching, Community into one totally immersive & transformative experience for Personal Brand Businesses who are offering their own digital products, authors, speakers and service providers. 

LCB is far more than just a live video program! It’s a complete blueprint for brand building, audience growing, authority carving, nich establishing and live launching with a proven stratetegy & step-by-step action taking plan! 

It’s the giant gaping hole, the MISSING center puzzle piece that makes all the courses about course creation, membership opening, book writing and coaching FINALLY make sense! 

Think about it... what does every type of Live Launch have in common whether it’s Challenges, Webinars, Bootcamps, Workshops or Live/Recorded Video Series that’s a VITAL part of how you nurture, connect & CONVERT even the newest, freezing cold audiences? 

LIVE VIDEO! 
LIVE VIDEO!
LIVE VIDEO!

And the very best time to hone in on the buildable, learnable, improvable SKILL that is Live Video is IN BETWEEN your launches because when you’re NOT in a launch... you’re in your PRELAUNCH and that’s the very best time to build your confidence on camera!

Let’s finish the year out strong together with the MID YEAR RESET we all need to create massive momentum and bring back the live, excitement & ENERGY to build our brands & biz with all new renewed passion! Who couldn’t use A LOT more of THAT??

I invite you to check out all the details at the 🔗link in my Bio or go to: LightsCameraBranding.com 

We’re not open for long and close this Thursday at the stroke of Midnight Pacific for our only launch this year! I’m saving your spot! This is your time. Let’s go!!!🥰
No attempts, no rewards. Messy action is not only No attempts, no rewards. Messy action is not only more relatable, it demonstrates what’s possible!

I don’t know about you but I find it far more INSPIRING and shows me what’s possible as well as fills me with an extra dose of hope when I see the come back after the fail or the UNDERDOG making it big!

Perfection... not so inspiring. 
Showing up real and beautifully messy... I climb up to the rooftops to applaud that. 

Today on my live training series which is a BIG deal as I’m only doing it once this entire year, we had a video glitch & there was no sound. Everything worked on our end but the recorded video clip had ZERO sound for the audience. 

Did I mention I teach LIVE VIDEO. This was a live video about live video marketing and yep, we had a glitch. 

Blame mercury in retrograde or whatever fluke it was but I handled it, actually turning it into an (Asian) Oprah “teachable moment” on how to freaking HANDLE IT not if but WHEN tech glitches happen.

They happen to all the PROS even on major network, National TV shows! It’s gonna happen to us too. 

So show up. Really FULLY show up exactly as you are. You are already so very worthy as are your dreams. So take that leap of faith on YOU & go make more “mistakes”. They are usually our best teachers and the fastest way to learn. ✨
🎬Everyone wants to know about my beauty lighti 🎬Everyone wants to know about  my beauty lighting, the tech and the tools...

Cause you can’t really see the giant designer bags 👛👜under my eyes from the lack of sleep...

Or how I’ll probably look on my live video tomorrow after all the crying I’m sure I’ll do watching, This Is Us tonight...

Friends, hear me out! 

Without the strong foundational business building strategies and purposeful content creation... sure you’ll look like your super cute self on video BUT your brand and business will be downright fugly. 

That’s why I always say Content Value > Production Value FTW! 

Oh and by the way, all these years later, 7 years to be exact, teaching live video and live launching, I still don’t own a fancy camera & this live, like all my live videos and masterclasses was created on with the BUILT-IN camera on my freaking LAP TOP. 

Start now. Start with whatcha got. Get fancy later... if you want. I think I look better in lower def tho. No thanks on the pore magnifying, wrinkle accentuating HD for me 😂😂
No one is self made or an overnight success! This No one is self made or an overnight success!

This life changing moment captured on a very grainy iPhone 3 video, popped up last night in my Facebook “On This Day” Memories from EIGHT years ago! 

That was when I was barely getting started with my slowwww transition from offline business working completely BEHIND THE SCENES and never in front of the camera which I hid from, to growing the online business I have today. 

Fast forward eight years later to this exact same day, May 16th, I just kicked off Day 1 of my Free 3-Part Live Video Training... which launches into my ONE Signature Program, Lights Camera Branding that  just turned SIX years old, has coached over 4,000 students from 14 live launches including two terribly janky initial beta groups, that all began with a handful of brave beautiful (and very forgiving) souls and on the cusp of surpassing $2M in sales. 

This all started from a tiny glimmer of an idea that was fueled into a huge roaring fire🔥 thanks to investing in books, great teachers, mentors, coaches, courses like @chalenejohnson Marketing Impact Academy which was my very first business program ever that changed the entire TRAJECTORY of my life and possibilities. 

I implemented EVERYTHING by taking the tiniest, sometimes painstakingly slowest, BABY STEPS. 

Embrace the power of consistent action no matter how small or slow, especially if you’re like me when I was first getting started, juggling my full time work with creating a brand new online business! 

Give yourself a whole lot of GRACE to go at your own space because it all adds up over time and eight years later you’ll blow yourself away too with how freaking far you’ve come simply because you did not quit on yourself! 

If you have a mentor or coach, whether they are near, afar, in person or virtual, reach out to them and let them know how they have impacted your life! Trust me, no one does this enough but it’s one of the most beautiful ways to honor, acknowledge and show your GRATITUDE to those who are on a mission to help others and helped you on your journey. 

No one is self made. Why in the world would you want to do this business building thing alone?🤷🏻‍♀️
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