Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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How I Transitioned From Offline to Online & Built My Personal Brand Business

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I see this quote floating around social media a lot, “Burn the boats”!

While it’s a nice idea to go “ALL IN” when it comes to being an entrepreneur, betting on yourself (which I’m 100% all for), and going after your dreams, I think burning the boats is not only unrealistic, it’s DANGEROUS!

That’s why I can’t wait to share my personal entrepreneur journey from a successful offline business to how I transitioned to the online space and reinvented myself into a personal brand business!

If you’re anything like me and ever felt like other people became a success seemingly “overnight” or they were able to drop all their responsibilities like having a mortgage, a family, health insurance… all the things to become a bazillionaire entrepreneur overnight, we definitely need to talk!

I can’t think of a single person who became a success by “burning their boats”. It just doesn’t happen that way so let’s chat about what we CAN do, what I did so far in my entrepreneurial journey, and continue to do!

I think you’ll feel so much more hopeful and empowered afterward!

Here’s a sneak peek of what we talked about: 

  • [9:29] How I don’t put all my eggs in one basket!
  • [11:45] Why there’s no such thing as an overnight success!
  • [20:41] My exact timeline and what I did first, second, and what’s next!
  • [34:46] How I created three streams of income and what they are!

How I Don’t Put All My Eggs In One Basket

We see these really inspiring quotes, like “burn the boats” in reference to entrepreneurship. This notion of burning the boats is tempting unless you have rent, mortgages, healthcare, or children to take care of. If you’re anything like me when I started my online journey I didn’t just one day decide to quit my offline business and completely pivot overnight to an online business with no product, audience, or email list.

There is no shame if you’re currently in the transition period of going from offline to online in your business or if your business right now is a side hustle. We have to create a plan because becoming an entrepreneur doesn’t happen overnight.

To hear more about the real problem with putting all your eggs in one basket, skip ahead to 9:29. 

Why There’s No Such Thing As An Overnight Success

When I first started online I had 15+ years of experience as a full-time makeup artist and wardrobe stylist in production and television. Bodybugg bands, the first wearable body trackers, had just come out. They were so ugly that I decided to add crystals to them. Soon people noticed and started asking me to bling out their bands too.

I started selling custom sparkly Bodybugg bands as a side gig. I would get home from my production work, eat dinner, hang out with my husband, and then around 10 o’clock at night I would start my side gig. I charged anywhere from $100-$150.  

Eventually, I recruited one of my sisters and we started making custom license plates and cell phone covers too. We kept getting ripped off left and right by other “competitors”, but in reality, there really was no competition, because no one could be us. Even though I was already an entrepreneur offline, my side gig helped me tiptoe into the online space.

My Exact Timeline and What I Did First, Second, and What’s Next

I mapped out my entrepreneurial journey because I want you to know that you are not going too slow and you are not too far behind:

  • In 2012, I started blogging: People had tons of questions about makeup and styling, so I started blogging to share the answers to the questions I kept getting asked over and over again on repeat.
  • In October 2014, I became an affiliate marketer: I started to grow a tiny audience of fewer than 3k people. I didn’t even have an email list. I showed up authentically and documented in real-time what I was doing. As a result, I generated over $70k in affiliate sales with a tiny following and zero people on my email list.
  • I did my very first live video on Periscope, in July 2015: My life (and business) was forever changed after getting pushed in front of my first live video. I was no longer the faceless, voiceless person behind my blog that had grown in popularity.
  • In February 2016, I then became number one in affiliate sales: I went from $70k to $400k in affiliate sales and started to partner with major brands. Because I go all-in on being particular and specific about a handful of products, I’m still the number one affiliate for Ring Lights.
  • I beta-tested my digital course, Lights Camera Branding (LCB) program in March 2016: I was flying home from working behind-the-scenes at QVC when I brain dumped the idea for my digital course, LCB, after reading Pat Flynn’s book Will It Fly?

  • In September 2016 I spoke and sold for the first time on stage: While I don’t recommend doing that, every little stepping stone and milestone helped me create the business that I have today.
  • LCB went from a DIY course to a hybrid coaching experience in February 2017:  This is when I started to scale back the amount of time I was dedicating to my offline business.
  • I created my backend membership in May 2018: The LCB Insider’s Club, which is my alumni-only backend membership was literally birthed from a desire from my students who wanted more.
  • March 2019 is when I made my first 7-figure year: It took me 15 months to get to my first $1 Million dollars in revenue. Some people do it fast and it takes some people ten years. The most important thing is that whatever your journey is it’s your journey and you’re exactly where you’re supposed to be.
  • We had our biggest 6-figure launch yet in May 2019: Way more than the wins, the failures, obstacles, and challenges are what motivate, drive, and give us something to work for.

Skip ahead to 20:41 to hear more about how to put in the dedication, stay focused, and do it despite the haters. 

How I Created Three Streams of Income and What They Are

There is no such thing as security – even with a job, there is a false sense of security. I have three streams of income and that makes me feel a little bit safer and a little bit more secure in an industry and a lifestyle where there are no guarantees:

  • Digital Course & Backend Membership: I’ve got my digital course, LCB, and that goes into my backend membership, the LCB Insider’s Club, where I get to hang out with people and really see them blossom their business. I share the many pros and cons that people don’t talk about with backend memberships here on my blog.
  • Affiliate Marketing & Referral Relationships: I still do affiliate marketing and have tons of referral relationships. I have multiple blogs on affiliate marketing, including an amazing two-part series you can access here.
  • Consulting: I still do consult which allows me to work with the best of the best. In the past five years, I’ve worked on three New York Times bestseller book launches. I’ve also consulted with CNN, Foxx, and many shows that pivoted last year to livestream from their own home.

Get On My VIP Waitlist!!

If you’re not already on my VIP waitlist for Lights Camera Branding, get on the waitlist today. In less than one month we’ll have the opportunity to hangout together to really laser focus on the direction you’re going, where you’re headed, and what’s next on your entrepreneurial journey.

With Grit & Grace, xoxo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: build your business, business owner, business strategy, business timeline, business tip, business tips, Business transitions, digital business, grow your business, grow your online business, keep in business, keep the business afloat, lcb, lights camera branding, live streaming, live video, Online business, online business owner, online business tips, personal brand business, pivot your business

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coachglitter

Live Launch Strategy Ninja | Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Focus On People+Profits Not Popularity
💥Get On The Waitlist⬇️

Tiffany | Live Video Expert
Do you ever feel like your interests, passions & e Do you ever feel like your interests, passions & expertise are all over the place in a world that is telling you to niche down to just one thing?🙋🏻‍♀️🙋🏾‍♀️🙋‍♀️🙋🏽‍♀️

It may seem like an oxymoron to be successful, have laser FOCUS AND be multi-passionate... 

But I want to share with you that it’s absolutely possible if you embrace having different SEASONS in your business!

That’s exactly what I’ve done the past 25+ years as an entrepreneur both off and online where I first began my ever-evolving journey as a wardrobe stylist which then led to new opportunities and exposure to become a production makeup artist and then eventually, set design. 

That’s when I fell in love with the collaborative and co-creating atmosphere working with a crew that embraced the collective genius. 

I learned and became obsessed with the art of beauty lighting, photography, cinematography and how that comes together beautifully with makeup and styling along with the brilliant talent in front of the camera. Not to mention how to navigate all the many different personalities which are often very opinionated and downright fiercely firey!🔥

All of those stepping stones of experience brought me forward to leap frog from one step to discover the next and the one after that which helped to uncover more new talents that were waiting to finally be discovered.

I could have never predicted even if I had a crystal ball that the past eight years I’d grow into this online space to create a whole new personal brand and digital marketing education business. It wasn’t even a thought to pursue becoming a live launch expert and live video pro. Who knew??? 

And that’s the absolute BEST part of being an entrepreneur... to learn how to find HARMONY and NOT balance. 

To learn how to become the architect of your own life and business. To craft and curate all the different sides of you. What parts to focus on and when all while staying true to the beautifully messy, ever changing, growing and iterating creative entrepreneur that you are!

Do you relate to this? How have you incorporated all the various parts of you into your business?
Where are all my fellow baby fine hair ladies at? Where are all my fellow baby fine hair ladies at? 💁🏻‍♀️ No, I didn’t get the gorgeous thick Asian hair like my sisters. 

I’ve always had the one-two combo of super thin hair AND not a ton of it. 

Here’s how I instantly and easily add a bit more VOLUME in just a couple of minutes with a few CLIP-In Extensions when I’m on video, speaking on stage or simply whenever I feel like it and want to change up my look. 

I can easily remove them when I’m done which works so much better for my lifestyle vs. the sew-in or tape style that I tried many years ago multiple times but personally can’t stand how long they take to install not to mention the expense OR how they feel having them in 24/7 especially in the hot, humid summer months. 

Plus, if you’re in a new season of creating your own “summer” with hot flashes like me, you don’t need the extra heat or aggravation!

 Have you tried  any type of extensions before? What kind do you like?
We’ve been together for more than half our lives We’ve been together for more than half our lives and you only get better & better.... Happy Birthday! I love you to the moon & back🎉
“I don't know where I'm going from here, but I p “I don't know where I'm going from here, but I promise it won't be boring.” - David Bowie

Your soul will never steer you wrong and mine is telling me (very loudly) to pack my bags! 

In a month from now I’ll be landing on the other side of the world making a longtime vision board dream come true to travel SOLO for a near-month long adventure. 

This is simultaneously the most exhilarating and FRIGHTENING thing that I’ve said HELL YES to but...

I’m jumping in. I don’t know what the heck I’m doing but I trust myself and that’s the entire point! 

To turn up the volume on my intuition again. To hear what I really want now and whatever is next above all the NOISE of the world. 
To refresh, renew and REINVENT. 

I have NO idea what will come of this other than I have NO doubt it’s exactly what I’m meant to be doing and it will be anything but boring!

Have you said YES to an inner calling push like this before? Do tell! I want to know all the details!✨🙌🏼
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