Recently I fulfilled the last item on my vision board from FIVE YEARS AGO, which was to be a guest on my dear friend Amy Porterfield’s, Online Marketing Made Easy Podcast. The topic – Clubhouse!
I’ve been spending A LOT of time these last few weeks figuring out how best to use Clubhouse (CH), the newest and hottest social media platform in my business.
If you missed my three-part LIVE video series all about CH, make sure you catch all the show notes here:
- Part 1 – What’s Up With All the Buzz About the New Clubhouse Social Media Platform?!
- Part 2 – How to Grow Your Personal Brand, Get More Visibility & Speak Alongside Some BIG Names on Clubhouse!
- Part 3 – How to Be a Great Host & Moderator on Clubhouse!
While I’ve been loving CH, you might be wondering with there being so many places for you to hang out online is it even worth it to be on another social media platform?!
In this episode, Amy and I answer all your questions about the how, what, and why of CH, as well as if, it’s a good place to spend your time as an entrepreneur! Grab your earbuds and tune on in!!
Here’s a sneak peek of what we talked about:
- [13:52] What makes Clubhouse different from other social media platforms!
- [15:30] How to get in Clubhouse without an invitation!
- [19:04] What to do when you first get in Clubhouse!
- [27:23] Why Clubhouse is a great place to start if you have barriers around live video!
- [30:14] How to make sure Clubhouse doesn’t suck up all your time!
- [40:16] How to create your Clubhouse headshot and bio!
- [47:07] How to create your own rooms on Clubhouse!
- [50:33] What to do when you’re hosting a room!
- [59:09] Lessons I’ve learned since being on Clubhouse!
What Makes Clubhouse Different From Other Social Media Platforms
It might seem odd that a video person is talking about an audio-only app, but it’s not a matter of one or the other. As a smart, savvy, business owner you should really consider what you’re doing and why you’re doing it. Given that, why I love this app is because it really is every social media app combined into one place.
CH is also where every type of business intersects. This app gives you the opportunity to broaden your horizons and meet people outside your current circle that you would have never met before.
Check out the show notes for Part 2 of my 3-Part Live Video Series on CH to hear more about how to grow your brand, get more visibility, and speak alongside some BIG names on CH!
How To Get in Clubhouse Without An Invitation
Currently, CH is still in the very early beta stages so there are only 2 million users on the platform. The buzz is growing quickly along with the waitlist of people trying to get in.
Currently, the way to get in without an invite is to get on something called an “Invite Train”:
- First, if you trust somebody enough to send them your phone number, make sure they add you to their contact list.
- Next, download the app, register, and secure your username.
- Then, the person will get a notification that someone in their contacts is requesting access to get in.
- This is how to get you in through the backdoor without needing an invitation.
As CH won’t be released to Android users for another six months, here’s my hack to get in as an Android user:
- Hit up a friend that is an iOS user for an older iPhone or iPad.
- Have them reset it back to factory settings.
- Either offer to buy it off of them or they can give it to you.
- Since you don’t need to be on a data plan to use an iOS device, connect it to your WiFi.
- Follow the instructions above to get on an invite train.
What to Do When You First Get in Clubhouse
When you first join the app you might not have many interesting rooms to checkout because your experience on CH is totally curated by who you choose to follow.
When you find people that you like, the thing that you want to do is:
- Go through their follower list and look at who they follow.
- Start following some of those people to find creative people outside of your circle.
- Keep doing that and it will slowly snowball into really fascinating rooms.
In a room, you can raise your hand to be brought on the stage as a speaker to ask a question. When you become known as someone who asks interesting questions and shares insights that add value, moderators will start bringing you up to the stage before you even raise your hand. Make sure to show up not just to listen, but also to contribute!
Why Clubhouse is a Great Place to Start If You Have Barriers Around Live Video
I think that Clubhouse is a great place to start because I’m always asking myself these four questions when I’m putting my efforts into creating content:
- Is it for long-term growth?
- Is it for short-term growth?
- Is it organic?
- Is it paid?
If you’re always asking yourself those four questions, you start to strategically think about where you’re creating consistent content every single week and where can you share it across social media platforms. Like the CH room, I did with Amy Porterfield on list marketing that I repurposed as a Facebook Live!
But, there are some pros and cons when it comes to CH. The con is that once you create a room it’s only in real-time and there is no recording at this time. The pro is that CH is a great place to get your practice time in. Because it’s not recorded, it relieves the pressure and is a beautiful way to practice your delivery.
Skip ahead to 27:23 to hear more about why CH is a great place to practice if you’re nervous about getting on live video.
How to Make Sure Clubhouse Doesn’t Suck Up All Your Time
As busy, smart, savvy entrepreneurs we have to know where we’re dedicating our time and why. For me, the ROI (Return on Investment) is in the ROR (Return on Relationship)! Relationship building and expanding my network is everything in a business owner. I can’t put a dollar amount to that! It may seem like I’m in a lot of rooms, but I’m showing up in a really strategic and deliberate by popping in and out of rooms.
This is a strategy that I’m starting to see other people do as well because:
- There is more visibility when you’re on the speaker panel which is on the top third of your screen.
- Right below that is the section that shows all the profile photos of the people that are followed by the speakers.
- Below that is the general audience.
As I’m deliberately spending more time on CH building my audience and brand reputation I’m still prioritizing the things that move the needle in my business forward. I know what my priorities are, but I’m allowing this extra white space to test out CH for the next six months to see what happens.
How to Create Your Clubhouse Headshot and Bio
The first thing that you want to do is make sure that you have a great headshot. Get an uncomfortably tight picture of your face and use something like Canva to get rid of the background. Then, put a bright background behind you so that it’s easy to spot you in the sea of headshots.
Next, it’s really important to have a great bio. When someone clicks on your bio all they are going to see is those first three lines, so use it as your real estate to let people know who you help and how you help them. If what you say captivates their interest, then they’re going to tap on it to see the rest.
Bonus Tip – Make sure you link your CH to your IG! CH has completely revitalized my IG and I’ve gained over 1k new followers in the four weeks I’ve been on the app. My IG engagement has exploded because you can’t message on CH, but they can DM you through IG.
How to Create Your Own Rooms on Clubhouse
Creating rooms on CH is very simple, but something to consider is what to title your room. Just like email subject lines, you what a title that is catchy to draw someone’s attention as they scroll their hallways, but not clickbaity. Always think of WIIFT – What’s In It For Them!
Then, below that is the description where you can add more enticing details. Keep it short, snappy, interesting, and intriguing. Let the curiosity bubble over!
When you’re hosting your first room:
- I recommend not doing it alone. Have at least one other person there that can help you moderate.
- Make sure to stipulate how long your room will be and a plan for what to do if one of the moderators needs to be swapped out.
- Schedule your room 24-48 hours in advance.
- Then promote it to your email list and on your social media.
To hear a little more about how to be a great host & moderator on CH, check out the show notes for Part 3 of my 3-Part Live Series on CH to learn how to be a great host & moderator on CH!
What to Do When You’re Hosting a Room
When you start a room, set the tone and expectations for the room. Let people know if you’re giving tips first and then going to Q&A. Remind people as soon as they get invited up to speak to mute their mic and to be super clear.
If you’re going to go for more than an hour, periodically while you’re hosting a room (approximately every 30 minutes) you want to do a PTR – Pull To Refresh:
- What a PTR does is refresh the order of moderators and speakers on the panel.
- This is also a great time to reintroduce the topic of the room, who is on the panel, and why.
- Reset the intention and tone for the room.
To hear more about how you can develop your style and your flow when hosting CH rooms, skip ahead to 50:33.
Lessons I’ve Learned Since Being on Clubhouse
One of the biggest things that I have learned is that people need connection right now more than ever. They are starving for it and CH is a beautiful way to connect with people that are right outside of your circle.
This is why I tell my students:
- Don’t just hang out with the people you already know.
- Be brave, be bold, and go into some spaces that are new to you.
- Allow yourself to use this beautiful space to explore.
CH has really revitalized my creativity and my love for social media and content creation. Because of what I’ve learned and what I’m doing on this platform it has absolutely flooded down into all the other pieces of content that I create and the energy that I have on other social media platforms.
It’s re-energized my focus on the impact that I want to make and just that reason alone is worth dedicating a few hours of focused time into this platform!
With Grit & Grace, xo!
Tiffany aka Coach Glitter