Last week I got to co-host an amazing Clubhouse room with Amy Porterfield, Stu McLaren, Jen Gottlieb, Chris Winfield, and TerDawn DeBoe to talk about a topic that I would have NEVER predicted would create the most DM’s I’ve EVER gotten before!
I even did a rare IG Live about it so of course, I had to bring it to you here too so you didn’t miss out on this!
What is it?? My List Building tips, hacks, and tricks that I bet you’re not using but will completely change your DELIVERABILITY, OPEN & CLICK RATES.
As you probably know, there are NO replays on Clubhouse which is both a Pro and a Con. The response I got from those who were able to be there live with us proved to me, shocked me actually, that this topic was too dang good not to repeat again!
The BEST part is that you can very EASILY implement my tips starting TODAY!
If you missed my previous three blogs which turned into a week-by-week, real-time, learn as we go update on everything I was learning about Clubhouse, you can quickly read it but we also include the full replay for each Live Video as well HERE!
Here’s a sneak peek of what we talked about:
- [7:06] Improve Your Deliverability!
- [8:26] Why Gmail’s Algorithm Matters!
- [12:33] The Spammyness Test!
- [20:02] Segment Your List to Improve Open Rates!
Improve Your Deliverability
One of the biggest mistakes I made in my business was that I built an email list to 70,000 and I didn’t know what to do with it. Even though I had the list building down, I needed to learn how to nurture my list.
So these steps are what you’re going to do to nurture the email list that you’re already creating.
Because the thing that most unsuccessful entrepreneurs don’t realize is that nurturing your list is going to help improve your deliverability, open rates, and click rates. That’s why what all successful entrepreneurs know is that it’s not about the vanity numbers, but having a warmed up list that you create conversations with!
Why Gmail’s Algorithm Matters
Improving your deliverability is so essential because Gmail’s algorithm matters to get higher open rates. Here’s why:
- Gmails is by far the most widely used email service.
- So, we need to figure out how do we get our emails to land in the “Primary” tab.
- To do that we want to create emails with conversational tones, minimal links, and minimal images, especially above the fold.
To hear more about what you can do to make sure your emails land in the inbox, skip ahead to 8:26.
The Spammyness Test
You want to test to make sure that your copy, content, email headlines, and what you’re sending out aren’t spammy. The beautiful thing is that you don’t have to guess anymore with these two free websites you can use to test your email copy before you send it out:
You don’t want to build your list not knowing how to nurture them and you want to make sure that your emails are getting opened. Instead of crossing your fingers and hoping that your emails aren’t landing in the SPAM folder, go to these websites before you send your next email.
Here’s a bonus tip! When you’re first starting to send out your emails in your nurture sequence, ask them questions in the P.S. Why?! One way that Gmail will score you as conversational and non-spammy is when people reply back to you.
Segment Your List to Improve Open Rates
Where the heck do we start? There first thing that you’re going to do is learn what are your current open rates? What percentage of the emails that you send out are people opening and how many are they clicking?
What you’re going to do next is “cleanse” your list:
- First, you’re going to segment a warm list by the people who’ve opened your emails and a cold list by the people who have NOT opened your emails in the last 90 days.
- Then, label them so the next time you send your next weekly email to the warm list first to teach Gmail that your emails get opens, clicks, and replies.
- Next, wait 4 – 5 days and send to your cold list and resend to non-opens on our warm list.
- For the people who never open your emails, don’t cleanse them from your list yet, but do a re-engagement campaign based on what your email service provider (ESP) or customer relationship management (CRM) system recommends.
Here’s another bonus tip! Don’t ever delete your unsubscribes or the cold list that you try to go through the re-engagement campaign. Once you’ve completed your re-engagement campaign, download the .CSV file, label it “Unsubscribes Month Year” and hold onto this list. They took the action to join your list and are still a custom audience that is worth testing to see if that audience is viable for ad purposes.
Skip ahead to 20:02, to hear more about segmenting your list and the immense benefits of an email list custom audiences for ad purposes.
With Grit & Grace, xo!
Tiffany aka Coach Glitter