Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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3 Easy Peasy Steps to Improve Your Email Marketing That You Can Implement Today!

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Last week I got to co-host an amazing Clubhouse room with Amy Porterfield, Stu McLaren, Jen Gottlieb, Chris Winfield, and TerDawn DeBoe to talk about a topic that I would have NEVER predicted would create the most DM’s I’ve EVER gotten before! 

I even did a rare IG Live about it so of course, I had to bring it to you here too so you didn’t miss out on this!

What is it?? My List Building tips, hacks, and tricks that I bet you’re not using but will completely change your DELIVERABILITY, OPEN & CLICK RATES.

As you probably know, there are NO replays on Clubhouse which is both a Pro and a Con. The response I got from those who were able to be there live with us proved to me, shocked me actually, that this topic was too dang good not to repeat again!

The BEST part is that you can very EASILY implement my tips starting TODAY!

If you missed my previous three blogs which turned into a week-by-week, real-time, learn as we go update on everything I was learning about Clubhouse, you can quickly read it but we also include the full replay for each Live Video as well HERE!  

Here’s a sneak peek of what we talked about: 

  • [7:06] Improve Your Deliverability!
  • [8:26] Why Gmail’s Algorithm Matters!
  • [12:33] The Spammyness Test!
  • [20:02] Segment Your List to Improve Open Rates!

Improve Your Deliverability 

One of the biggest mistakes I made in my business was that I built an email list to 70,000 and I didn’t know what to do with it. Even though I had the list building down, I needed to learn how to nurture my list.

So these steps are what you’re going to do to nurture the email list that you’re already creating.

Because the thing that most unsuccessful entrepreneurs don’t realize is that nurturing your list is going to help improve your deliverability, open rates, and click rates. That’s why what all successful entrepreneurs know is that it’s not about the vanity numbers, but having a warmed up list that you create conversations with!

Why Gmail’s Algorithm Matters

Improving your deliverability is so essential because Gmail’s algorithm matters to get higher open rates. Here’s why: 

  • Gmails is by far the most widely used email service.
  • So, we need to figure out how do we get our emails to land in the “Primary” tab.
  • To do that we want to create emails with conversational tones, minimal links, and minimal images, especially above the fold.

To hear more about what you can do to make sure your emails land in the inbox, skip ahead to 8:26. 

The Spammyness Test

You want to test to make sure that your copy, content, email headlines, and what you’re sending out aren’t spammy. The beautiful thing is that you don’t have to guess anymore with these two free websites you can use to test your email copy before you send it out:

  • Mail-Tester.com
  • Sendforensics.com

You don’t want to build your list not knowing how to nurture them and you want to make sure that your emails are getting opened. Instead of crossing your fingers and hoping that your emails aren’t landing in the SPAM folder, go to these websites before you send your next email.

Here’s a bonus tip! When you’re first starting to send out your emails in your nurture sequence, ask them questions in the P.S. Why?! One way that Gmail will score you as conversational and non-spammy is when people reply back to you.

Segment Your List to Improve Open Rates

Where the heck do we start? There first thing that you’re going to do is learn what are your current open rates? What percentage of the emails that you send out are people opening and how many are they clicking?

What you’re going to do next is “cleanse” your list:

  • First, you’re going to segment a warm list by the people who’ve opened your emails and a cold list by the people who have NOT opened your emails in the last 90 days.
  • Then, label them so the next time you send your next weekly email to the warm list first to teach Gmail that your emails get opens, clicks, and replies.
  • Next, wait 4 – 5 days and send to your cold list and resend to non-opens on our warm list.
  • For the people who never open your emails, don’t cleanse them from your list yet, but do a re-engagement campaign based on what your email service provider (ESP) or customer relationship management (CRM) system recommends.

Here’s another bonus tip! Don’t ever delete your unsubscribes or the cold list that you try to go through the re-engagement campaign. Once you’ve completed your re-engagement campaign, download the .CSV file, label it “Unsubscribes Month Year” and hold onto this list. They took the action to join your list and are still a custom audience that is worth testing to see if that audience is viable for ad purposes. 

Skip ahead to 20:02, to hear more about segmenting your list and the immense benefits of an email list custom audiences for ad purposes. 

With Grit & Grace, xo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: amy porterfield, chris winfield, Clubhouse, clubhouse app, email marketing, email marketing strategy, email marketing strategy plan, email marketing tool, email marketing tools, how to do email marketing, jen gottlieb, stu mclaren, terdawn deboe

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Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create An Engaged Audience. FREE Resources, Blog, Newsletter⬇️

Tiffany | Live Video Expert
A love letter from me to me and me to you… ✨Fo A love letter from me to me and me to you… ✨For what it’s worth, it’s never too late to start again.

You can ease into the new year.
You can take time to focus on you. 
You can break all the rules to rewrite your own. 
You can feel two opposing emotions simultaneously (why are we so dang good at this type of “multi-tasking”?)
You can ask yourself the hard questions to learn what you really want. 
You can change your mind. 
You can start on your goals in the middle of a month, on a random Tuesday, at any time you decide to go for it. 
You can start changing your life at any given moment. 
You can be a masterpiece now and in progress. 

Whatever unfolds tomorrow, I know this one thing to be true… 

Nothing is promised so root for yourself and be grateful for every precious day we get to live this amazing thing called life..

✨The best is yet to come for us!
Love this so much! Does it resonate with you too? Love this so much! Does it resonate with you too? 

💡Hot Tip for you! If you’re currently nowhere near the ocean, pop your earbuds in and download any of the many free sound apps or YT videos to hear the calming, soothing ocean waves to take a break when you need it or meditate to.

My husband and I love and have used the Better Sleep app every night for years to create white and brown noise to help get deeper, longer sleep! 

If you have an especially hard time sleeping when traveling like I do, you’ll definitely want to try using a sound app for sure! 

Did you find this helpful? Lemme know below and feel free to add in your own Hot Tip! 🫶
The not-so-secret to success whether it’s goals, The not-so-secret to success whether it’s goals, vision boards, manifesting or how the turkey turns out. 

You can’t just wish for it. 
Work for it. 

Prayer plus action is your super charged strategy for success 🙏🏻

When was the last time you got crystal clear about what you want and asked for it?
You did not start your business to become an overw You did not start your business to become an overworked, underpaid employee🙅🏻‍♀️

I bet we have A LOT in common and you needed this reminder too especially if you’re a *recovering* Type A, hustle culture overcomer like me too.

If you want longevity and success in your business as well as protect the very passion you have for what you GET to do, then you must also create clear boundaries and expectations. That often starts with ourselves!

Being a heart-centered, soul driven entrepreneur who truly loves to serve their clients and students does NOT mean you have to instantly respond to every email, message or the first to reply to the posts in your Facebook group. 

✅Create business hours.
✅Shut down your laptop every day.
✅Determine exactly when & how you check in with your course/membership/coaching groups. Block off that focused, intentional time, set a timer & stick to it.
✅Create email auto responders that clearly state when you or a team member will respond by especially if real humans, and not bots, personally reply. Our auto responder says exactly that.
✅Take time off for real! Fully unplug with a plan. Batch create ahead of time so you don’t completely ghost from your audience for extended time away which will also allow you to fully unplug MENTALLY too. 

How are you creating boundaries in your business? What’s working for you? 

Who else wants to combine work with traveling anywhere around the world as a digital nomad with me? I have full-on bitten that bug! 🙋🏻‍♀️🙋🏾‍♀️🙋‍♀️🙋🏿‍♀️🙋🏽‍♀️
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