Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter
  • Home
  • About
  • Blog
  • Gear & Resources
  • Lights Camera Branding!
  • Testimonials
  • Contact

3 Reasons Why Having a Live Video Marketing Strategy is More Vital Than Ever Before

Share Button

Which platform do we go live on? How do we know where to go live on Facebook when there’s Groups, Personal Pages, Business Pages, oh my!

If you’ve ever felt utterly overwhelmed like your head is spinning from trying to be everywhere (by the way you do NOT, should NOT do that in the beginning and middle stages of biz building!) and don’t know how to strategically plan how to optimize your limited time on social… then you’re absolutely in the right place!

Live Video has never been more important to build a Personal Brand Business and that’s why I’m talking all about:

  • How to navigate the many options out there,
  • The most important business growth strategies that you’re probably NOT utilizing enough of or AT ALL… yet!
  • The ever-changing landscape of social media marketing and the real reason why we go live in 2021! Hello, iOS14 massive marketing changes!

Here’s a sneak peek of what we talked about: 

  • [7:54] There’s so many social media platforms!
  • [12:53] Do your due diligence and do market research!
  • [15:36] The foundation of your consistent social media growth strategy!
  • [18:20] How often are you doing market research?
  • [24:15] The fastest way to grow an engaged audience that converts!
  • [34:29] How to become a repurposing machine!

There’s So Many Social Media Platforms

Do you ever feel like you’re being bombarded, or that social media has become the Las Vegas buffet of TOO many options? Even within each platform, there are so many options, i.e. Facebook Personal Pages, Facebook Business Pages, and Facebook Groups.

I want you to mindfully decide right now to flip the switch: 

  • Choose to look at it from a more positive mindset, 
  • Say “I have a choice,” 
  • And I do not have to be everywhere!

Instead of choosing to be overwhelmed, decide that you have a choice of the entire “Las Vegas buffet,” but you have the freedom to pick and chose where you spend your time on social media.

Part of your business is to do market research and do your due diligence to figure out where your ideal customer hangs out. You need to get into the head, heart, mindset, and directly into the shoes of who your perfect ideal customer avatar (ICA) is.

This will help you narrow down how to carefully curate and choose from all the plethora of options out there when it comes to social media platforms. Here’s a few questions to ask yourself:

  • Who is your ICA: Oftentimes your ICA is you, but just a few steps behind you in their journey. You have either mastered the same struggles that they are still going through or you’re the mentor that can open the doors that they are still banging their heads on. Either way, now that you’ve overcome it, you can help them do the same.
  • Where do they hang out: Sometimes the places you like to hang out, your ICA doesn’t like to hang out. Conversely, sometimes the places you personally don’t like to hang out is where your ICA hangs out. So, you need to go where they are.
  • How do you find them: It is your job to learn what they do, what makes them tick, and what their platforms of choice are. If you do not go where they are, they cannot find you and you cannot help them.

As personal brand businesses, it is our duty to use the gift that has been given to us to do our soul work. And it starts with doing your due diligence and doing the market research!

The Foundation of Your Consistent Social Media Growth Strategy

My business is so simple and streamlined because I’m not about complexity. The way that you go about creating the foundation for consistent social media growth is by having a simple plan for regular market research.

This isn’t an exercise that you do once, but part of the lifeline of your business that you’re going to do on the regular. We aren’t showing up on social media just for the sake of showing up but showing up with a strategy and a plan.

Skip ahead to 15:36 to hear more about how regular market research can help you find and serve your ICA so much faster.

How Often Are You Doing Market Research

There are many subtle ways you can learn more about the problems and struggles your ICA is experiencing. 

If you’re wondering exactly what market research looks like, here’s a few ideas:

  1. Tracking trending topics: I use websites, like Medium and SproutSocial, to find the most popular topics in my niche.
  2. Keyword research: I also do keyword research on websites like, TubeBuddy, Keywords Everywhere and Wordstream, to find out the most popular topics people are searching for.
  3. Polls, survey customers, and interviews: I love doing polls on my stories and Facebook Lives. I also survey previous clients or students. Lastly, something I learned from Pat Flynn is to randomly choose a few people on your email list or social media to talk to on the phone for 10-minutes each quarter to learn more about their goals, obstacles, and fears.

The worst thing we can do is to assume we know what our ICA needs. By doing market research, your ICA is going to spoonfeed you the exact words that they use to describe the obstacles that are holding them back. That gives you content ideas that you can use for your live videos, blog posts, and social media!

For more tips on how to never run out of social media content ideas and become a content creation machine, check out my blog here.

The Fastest Way to Grow an Engaged Audience That Converts

Regardless of the platform that you’re using, if you’re not currently using social media with a plan, purpose, and strategy, and ignoring live video, you’re doing your business a disservice.

Here’s why you have to focus on making LIVE video the foundation of your social media strategy:

  1. Fastest connect to build the essential know, like, and trust factor: Nobody is going to buy from you, invest in you, or join your coaching program if they don’t know, like, and trust you. If you don’t have the visibility they won’t know you exist. Even if they do know you exist if you don’t show up with a plan they’re not going to like you long enough to trust you. And, if they don’t trust you they’re not going to buy from you.
  2. Live video is the lowest barrier of entry for video marketing: It’s the easiest entryway into the world of video marketing. None of us were born with the ability to be amazing on video, but this is a skill that you can develop. While you’re honing in and developing your skills on live video, it’s transferable in so many other ways which gets you invited to those bigger virtual and in-person stages.
  3. Sets you up for success with the fast-changing social landscape: The changes with iOS14 will make it a whole more challenging for us as business owners, but that is what business is. We don’t know what’s going to happen next, but we don’t complain about changes. Instead, we figure out how can we get this to work for us!

By doing this you’ll be arming yourself, strengthening those muscles, and setting yourself up for long-term business success.

How to Become a Repurposing Machine 

I know more than ever with so many different platforms that you need to know how to choose the platforms that are the best for you. Knowing this will allow you to selectively curate one to two platforms that you focus on and over time you’ll build out the framework to batch and repurpose content.

The framework for how I do build my business and weekly social media content is:

  1. Pick the social media platform where I’m going to create one, central, weekly piece of consistent content.
  2. Use that as the core 60-70% of the content.
  3. Create all the other pieces of content from that one main piece of content.

If you only remember one thing, I want you to know that you do not have to be on every single social media platform. Choose one that allows you to create content once and repurpose it in other ways so that you can start working smarter and not harder!

Free 3-Part Live Video Training Series

If you’re not already signed up for my FREE 3-Part Live Video Training Series, you can reserve your spot right here. Plus, you’ll also get my weekly newsletters and email notifications for when I go live.

With Grit & Grace, xo!

Tiffany aka Coach Glitter

Share Button

Filed Under: Online Marketing Tagged With: build your business, business, business branding, business development, business owner, business strategy, business tip, business tips, grow your online business, lights camera branding, live video, live video impact, Online business, online business owner, online business strategy, online business tips, online entrepreneur, online marketing, online marketing tips, video marketing, video repurposing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join Me On Instagram

coachglitter

Personal Style + Brand Builder | Camera Confidence | Product + Book Launch Pro
✨Currently on digital sabbatical BRB✨
⬇️ FREE Resources, Rec’s & Blog🔥

Create what you wish existed in the world… and s Create what you wish existed in the world… and start with you! 

You’re not lost, confused or stuck if you find yourself in mid-life questioning just about everything from your business, love relationships, the quality of friendships, health, spirituality… every important area of being a human! 

Evaluate all of it. Ask yourself what do you NO longer want or will tolerate? 

What are you craving more of? Pause to think deeply about that so that you don’t continue to repeat patterns and behaviors that no longer serve you. 

I’m at the beginning stages of my NEXT “reinvention tour”. It was the focus for the Baja Mexico retreat I just got back from. 

I’ve reinvented myself before, it’s probably not my last and that’s a GREAT thing!

While there’s a ton of uncertainty right now, what I DO know is that I have more than enough acquaintances and transactional relationships in my life and businesses. 

What I’m craving more of is a DEEPLY connected circle of trusted peers and friendships. 

The kind where there’s no competition, no ulterior motives, zero jealousy, just “I love you, I support you, you’re a big f*cking deal, and let’s do great things together while we are here on Earth” kinda energy.

When the doubt creeps back in, I remind myself that the unknown is the realm of infinite potential only made possible by change. 

So I’m leaning into this stage of mid-life not as a crisis but as a clear sign to trust my intuition and shake myself awake from floating through life. 

I want my life abundant with purpose, intention and connections. 

However you choose to reinvent yourself, whatever you come to realize, know this… 

✨May your current ceiling be your future floor✨

If you want to lean into more on this topic, check out @nataliejillfit virtual summit event, Mid-Life Conversations Deep Dive with over 45 experts including me! 

The final F*R*E*E* encore weekend is happening now and you can get instant access to pick and choose from the diverse of topics that covers ever area of mid-life transitions by going to the link in Natalie’s bi0 or CoachGlitter.com/NatalieJill (NOT an affiliate link. I’m a proud speaker and big believer in creating MORE of these convos).
It is not too late. You are not too old to start n It is not too late. You are not too old to start now. To start again but this time with wisdom.

Middle age, mid-life, perimenopause, menopause, MAN-opause/Andro-pause (Yes the guys too)… it all needs a major REBRANDING. 

Let’s fire and hire a new PR company cause that last one sucked and start a whole new movement to flip the entire narrative on its head about the true GIFT that is entering the second half of life! 

Talk about a revolutionary reinvention tour that is a long time coming and I’m here for it. I hope you are too! 

I’m in the thick of it. The gloriously messy middle with this topic of the mid-life journey. 

The wild and twisty pivots, realizations, life giving experiences, WISDOM, all the hormonal changes along with the physical shifting (and working on REshifting), acceptance of this new chapter, fully discovering our voice, knowing what we DO want as well as saying heck no to the things we’re finally releasing especially the (unwelcomed) opinion of others and anything that has held us back in the past including ourselves.

Mid-life is just that. It’s only the halfway point. Be proud of where you are and who you are along with all the exciting possibilities of whatever is next! 

If you love this topic. If you want, need, crave more on this topic, check out @nataliejillfit virtual summit event with over 45 experts including the brilliant @chalenejohnson who first connected me with @nataliejillfit way back in the day!

The featured speakers (including me) represent a wide range from doctors to health/wellness advocates, lifestyle pros, financial gurus and so much more covering every nook and cranny that is vitally important in mid-life. 

The final encore weekend starts this Saturday and it’s F*R*E*E* so take full advantage of it & sign up on @nataliejillfit 🔗 in her Bye-O or go to CoachGlitter.com/NatalieJill 

I’m NOT an affiliate. I AM a super proud speaker for this event as well as long time friend & supporter of Natalie who is creating important work to help redefine & rebrand mid-life!
Life Is Liminal. Between two things. When you’ Life Is Liminal. 
Between two things. 
When you’re mid-page turn finishing the current chapter before starting the next. 
It’s that space between stimulus and response as Viktor Frankl has said. 

Will you be brave enough to be open and vulnerable to invite whatever comes next? 

Turn the fear of the unknown into a child-like curiosity? 

This is where transformations take place. When you’re in the awkward messy middle and you find yourself back into the chrysalis once again. 

That’s how it’s supposed to be. We’re not butterflies. We get to evolve many times throughout our lifetime if we allow it to happen. 

Let it. 
Embrace it. 
Welcome it. 

Thank you to all my new compadres that I got to spend eight life changing days with who created the safe space to experience my “Baja Aha’s”.
Your million dollar business idea is probably star Your million dollar business idea is probably staring right at you waiting for you to finally👀SEE it! 

It’s so obvious that it’s NOT, until you have that Oprah-worthy AHA 💡moment! 

Maybe it’s that very thing YOU finally figured out after tons of testing, failing, testing again and again and again until… you cracked the code to create a process, a replicatable step-by-step system just like @justinbrownpv 

It’s why we all need mentors, advisors, a community of peers and trusted coaches who are walking the talk to help shine a flashlight on the blindsights every single one of us have. 

Justin has been a longtime trusted peer, fellow business owner who is in the same niche yet there’s zero competition, only 💯collaboration.

It’s why I’m always jumping in on the chance to teach and speak alongside him as well as share with my own clients, students, email and social media communities all about his membership program PVA, shouting it from the rooftops since 2019! 

For the very first time ever, I’m also including my brand new, upcoming mini course all about how to use AI effectively to repurpose your live videos to cut 75% of your editing time and use it effectively to create tons of various content of all types WITHOUT losing your brand’s unique voice aka NOT sound generic and machine generated. 

You’ll get this as a BONUS by joining this incredibly accessible, robust video marketing and business growing program which is truly about so much more beyond YouTube. 

It also includes live coaching calls as well as a highly engaged global community and you start immediately plus get my BONUS when you sign up with their ANNUAL member option before the doors close tonight, Friday May 19th  at 11pm PACIFIC 

Go to: CoachGlitter.com/PVA for full program details and to get my new BONUS!
Follow on Instagram

Latest Blogs

  • The Perfect Vegan Leather Trench Coat Is Back For Nordstrom Anniversary Sale #NSale
  • Mid-Year, New Video Gear! Hello Amazon Prime Day!
  • Are Your Passwords Hacker Proof?
  • Casual Jumpsuit Outfit To Speak On Stage At VidSummit
  • Discovering Your Voice on Live Video

© 2014-2025 Coach Glitter Media, LLC | All Rights Reserved | Privacy Policy | Terms of Use