Do you ever find yourself wondering, “What the heck am I going to post on my socials?” or “OMG! It’s been 5 days since my last post! What do I share?”
Friend, I’ve been there too! That’s why I’m doing a topic about not having topics! Haha! That’s so meta, right?
In this blog, I’m going to share with you the exact super, easy peasy simple steps that you can start taking action on right away to never run out of topics that matter to your audience and go from content drought to content creating MACHINE!
I never want you to be STUCK on what content to create on social media because consistency truly matters to continuously grow your personal brand business!
Here’s a sneak peek of what we talked about:
- [6:20] The importance of doing market research!
- [9:51] The exact places to research!
- [16:19] How to find topics that matter to your audience!
- [22:30] Other resources for research!
- [25:00] Don’t guess or assume. Ask!
The Importance of Doing Market Research
One question that you want to start asking yourself is, how often am I doing market research:
- At least once a week on a designated day and number of hours.
- Whenever I remember.
- Or, maybe you’re asking yourself what heck is market research?
There was a time when I didn’t know exactly how to do market research and even when I did I wasn’t doing it consistently. Now that I do it regularly and consistently, I get better results with the social media content that I create.
Thus, being consistent is not only a key aspect of a content creation strategy but when you do this you’re creating the content that your audience wants!
The Exact Places to Research
My first tip for you is to track trending topics. You might be wondering, how the heck do you track trending topics?
Here are the exact websites and resources that I recommend:
- Medium.com – This is a blogging site, but also on the homepage, they have an entire listing of the most popular and most trending topics. You can even niche down to your particular niche.
- SproutSocial.com – They have both free and paid options starting as low as $6.99. You can nerd out on market research to see what your audience needs and wants.
- Social Media Platforms – This is a great way to do real-time live market research. By knowing who your ideal customer is, you can go find them on different platforms, like Twitter, Instagram, and even Clubhouse.
Skip ahead to 9:51 to hear more about using the resources that are right in front of you to do your market research so that you can create the most relevant content for your audience.
How to Find Topics That Matter to Your Audience
The next step is to do your keyword research. Something that many YouTube experts and people that have a brand on YouTube teach are to do keyword research before creating your video.
Some websites that are very popular for keyword research are:
This is something that we all can do before creating any content. Literally, just a few minutes a week to do some research on what is trending and what people are searching for. When you do, there is a higher likelihood that your content will be found because you’re creating exactly what your ideal customer needs and wants.
Other Resources for Research
There are additional resources you can use when you want to refine that giant list of trending topics that you’ve found during your research. When you start to enter some of those keywords into Google, YouTube, Amazon, or Pinterest it will auto-populate the most common and most popular words.
Those topics are literally being delivered to you on a silver platter and will likely be the most relevant because they’re the most popular keywords, phrases, and topics that your ideal customer is also looking for.
To hear more about how to use market research to create content that will resonate with your audience at a much deeper level, skip ahead to 22:30.
Don’t Guess or Assume. Ask!
The most important thing at the end of the day is that we don’t ever want to guess or assume. Ask!
Here are some specific ways you can ask:
- Poll Your Audience: Don’t just poll once, but multiple times a week. Have it in your content creation strategy to poll at least once a week.
- Interview Your Audience Regularly: Once a month, especially if you’re starting out, jump on a Zoom call and talk to one person 1 on 1 just for 10 minutes to learn more about them. This will help you know if what you’re creating is solving the problem for the people you want to serve.
- Survey Your Past Clients and Customers: When’s the last time someone reached out to you and said that your opinion matters? Be the ear to somebody and see how you can serve them better
Be willing to do the things that other people are not willing to do so that you can create a business that is going to be above and beyond what average people create because you are in the 2%!
With Grit & Grace, xo!
Tiffany aka Coach Glitter