Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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How to Never Run Out of Social Media Topic Ideas and Become a Content Creation Machine

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Do you ever find yourself wondering, “What the heck am I going to post on my socials?” or “OMG! It’s been 5 days since my last post! What do I share?”

Friend, I’ve been there too! That’s why I’m doing a topic about not having topics! Haha! That’s so meta, right?

In this blog, I’m going to share with you the exact super, easy peasy simple steps that you can start taking action on right away to never run out of topics that matter to your audience and go from content drought to content creating MACHINE!

I never want you to be STUCK on what content to create on social media because consistency truly matters to continuously grow your personal brand business!

Here’s a sneak peek of what we talked about: 

  • [6:20] The importance of doing market research!
  • [9:51] The exact places to research!
  • [16:19] How to find topics that matter to your audience!
  • [22:30] Other resources for research!
  • [25:00] Don’t guess or assume. Ask!

The Importance of Doing Market Research 

One question that you want to start asking yourself is, how often am I doing market research: 

  1. At least once a week on a designated day and number of hours. 
  2. Whenever I remember.
  3. Or, maybe you’re asking yourself what heck is market research?

There was a time when I didn’t know exactly how to do market research and even when I did I wasn’t doing it consistently. Now that I do it regularly and consistently, I get better results with the social media content that I create.

Thus, being consistent is not only a key aspect of a content creation strategy but when you do this you’re creating the content that your audience wants!

The Exact Places to Research

My first tip for you is to track trending topics. You might be wondering, how the heck do you track trending topics?

Here are the exact websites and resources that I recommend:

  • Medium.com – This is a blogging site, but also on the homepage, they have an entire listing of the most popular and most trending topics. You can even niche down to your particular niche.
  • SproutSocial.com – They have both free and paid options starting as low as $6.99. You can nerd out on market research to see what your audience needs and wants.
  • Social Media Platforms – This is a great way to do real-time live market research. By knowing who your ideal customer is, you can go find them on different platforms, like Twitter, Instagram, and even Clubhouse.

Skip ahead to 9:51 to hear more about using the resources that are right in front of you to do your market research so that you can create the most relevant content for your audience.

How to Find Topics That Matter to Your Audience

The next step is to do your keyword research. Something that many YouTube experts and people that have a brand on YouTube teach are to do keyword research before creating your video.

Some websites that are very popular for keyword research are:

  • TubeBuddy.com
  • KeywordsEverywhere.com
  • Wordstream.com

This is something that we all can do before creating any content. Literally, just a few minutes a week to do some research on what is trending and what people are searching for. When you do, there is a higher likelihood that your content will be found because you’re creating exactly what your ideal customer needs and wants.

Other Resources for Research 

There are additional resources you can use when you want to refine that giant list of trending topics that you’ve found during your research. When you start to enter some of those keywords into Google, YouTube, Amazon, or Pinterest it will auto-populate the most common and most popular words.

Those topics are literally being delivered to you on a silver platter and will likely be the most relevant because they’re the most popular keywords, phrases, and topics that your ideal customer is also looking for.

To hear more about how to use market research to create content that will resonate with your audience at a much deeper level, skip ahead to 22:30.

Don’t Guess or Assume. Ask! 

The most important thing at the end of the day is that we don’t ever want to guess or assume. Ask! 

Here are some specific ways you can ask:

  • Poll Your Audience: Don’t just poll once, but multiple times a week. Have it in your content creation strategy to poll at least once a week.
  • Interview Your Audience Regularly: Once a month, especially if you’re starting out, jump on a Zoom call and talk to one person 1 on 1 just for 10 minutes to learn more about them. This will help you know if what you’re creating is solving the problem for the people you want to serve.
  • Survey Your Past Clients and Customers: When’s the last time someone reached out to you and said that your opinion matters? Be the ear to somebody and see how you can serve them better

Be willing to do the things that other people are not willing to do so that you can create a business that is going to be above and beyond what average people create because you are in the 2%!

With Grit & Grace, xo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: blogger, blogging, build your business, business, business strategy, business tip, business tips, content, content creation, content creator, digital marketing, email, facebook, influencer, instagram, marketing, newsletter, Online business, online business owner, online business strategy, online business tips, personal brand business, social media content creation, social media content creation tips, social media content ideas, social media content marketing

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Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create An Engaged Audience That Converts!
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Tiffany | Live Video Expert
You know that saying, “Jack of all trades, maste You know that saying, “Jack of all trades, master of none.” This was me for most of my life especially in my 20’s, 30’s and I have the most random, craziest, strangest resumé to prove it. But I don’t think it’s a bad thing at all as long as you do this ONE thing...

Do not allow yourself to remain stuck there. This is only the BEGINNING of your story and evolution. The key is to continue staying curious, adventurous, experiment, test to “find yourself” and UNCOVER who God created you to be!

I guess it’s true that you do gain wisdom as you get older and looking back, I now realize how every job, gig, freelancing opportunity, TV/Movie/Commercial sets, every infomercial, every major book launch, every digital course launch that I worked on BEHIND the scenes helped me to get here today and to become what my highly successful industry leader clients know me as, “The Human Swiss Army Knife”!

Now it all makes sense!! Who else out there knows the Art Of Beauty Lighting, Live Streaming with the SIMPLEST yet most RELIABLE tech whether you’re going live on Facebook or Good Morning America?

Who else knows how to style someone to always look and far more importantly, FEEL their personal best on camera with wardrobe, hair and makeup?

Who also knows the top level marketing strategies to create massive BUZZ BUILDING runways for Live Launches, the power of collaborations and fostering real community in the online space which we are all starving for more than ever before?

ME! That’s who and I can now confidently be proud of all it! It’s taken me way too long but at least I never gave up on myself!

I used to think in my 20’s and 30’s that I was so lost, lacked focus and a total LOSER because I had not yet discovered my life’s work and passion. It turns out that I was a beautiful WORK IN PROGRESS who was in the MESSY middle of self discovery and all those “random” experiences were anything but.

So maybe you’re feeling right now how I felt about myself not too long ago. Friend, I can’t encourage you enough to EMBRACE, LOVE and be GRATEFUL for where you are NOW. You are still in development and that is a GLORIOUS thing🙏🏻🙌🏼💕
Recently I was on a BRILLIANT @joinclubhouse Panel Recently I was on a BRILLIANT @joinclubhouse Panel that was jam packed with some of the most experienced & successful digital marketers from a wide variety of niches.

➡️Swipe left to see all the specific topics we covered to help you have your next best launch!

Just in case you couldn’t write down all the genius that was being poured out so generously for 90 minutes straight or you missed out on the convo altogether, my team & I have your back! We created a blog with ALL the notes to recap & capture all the brilliance for you to reference over & over again so you can crush your next course/digital product launch!

Head on over to:
CoachGlitter.com/ClubhouseNotes1 🎉🤯
Massive congrats to @jamiekernlima on the unveilin Massive congrats to @jamiekernlima on the unveiling of her new @successmagazine cover which was revealed at the end of her very first live event today for her first book launch, #BelieveIt which had an audience of well over 200k!

Jamie has been my SHERO & mentor from afar for so long & she certainly doesn’t do anything small or timid which is exactly how she disrupted the entire beauty world with the makeup line she started in her living room @itcosmetics as the true VISIONARY that she is!

That’s how Jamie & I “met” via email over 11 years ago when I was one of the first Pro MakeUp ARTists to discover it.

It wasn’t until many years later that we finally met in person on my very last trip working behind the scenes at @QVC before I pivoted to become a Live Video Coach in the online marketing space!

Today was a full circle moment for me complete with the kind of ugly cry that makes even the most perfectly glued-on lashes fall off for this usual non-crier.

Jamie continues to inspire me to continuously challenge myself to discover who God fully created me to be. I’m so motivated to continue working on myself & push past the limits of my own boundaries especially after a very challenging 2020 like most of us experienced. But I’m stronger & more relentless than I realized!

Thank you Jamie for allowing me to experience this day with you & to be a small part of a major milestone moment alongside your tightest wolfpack girlfriends. Congratulations again!

✨Glam Team
MakeUp: @ash_kholm 
Hair: @bymeaganrenee 
Wardrobe Styling (& posing) Me!🥰
Happy Friday friends! Before you dive into your we Happy Friday friends! Before you dive into your weekend plans, I want to make sure you have @jamiekernlima virtual live event & her highly anticipated book launch all over your calendar for this MONDAY! I have to make sure I do everything to make sure you do NOT miss out on this!

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So please share this to your Stories with your audience by hitting the little airplane icon & screenshot for your newsfeed! PASS IT ON & let’s all help create the ripple effect of positive goodness with this event & book launch! 🙏🏻🙌🏼👯‍♀️🥳🥰
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