Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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How To Choose Between Creating a Course vs Membership

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Oh sweet friend, this topic is one of my personal favorites to share with my students who I get to coach inside my program, Lights Camera Branding as well as shout it from the rooftops aka my Weekly Facebook Live Show.

That’s because NO ONE talks about this… the REAL DEAL pros and cons. So many of you who were with me live or caught the #replay have commented how this is the very first time you’ve ever heard about this topic in this way. Or you said you wish you had known about this a lot earlier before creating your course or membership program.

 

That’s precisely why I created this JAM PACKED Masterclass style live training in the video above and right  below are all the show notes for you to easily and quickly refer back to whenever you’d like!

Here’s the breakdown of what I covered and a whole lot more.

We really got into the nitty gritty with two mega TRUTH BOMBS about some of the most important decision making factors if you’re considering creating a membership that NO ONE talks about publicly!

I also share the two simple formulas that help you determine your numbers because the data doesn’t lie!

This is my most simplest, clear and concise definitions for how I differentiate between a course and membership business model. If you understand this, you can get more clarity on which to choose, what to offer inside and how to determine what’s ALIGNED with your personal lifestyle priorities, goals and bandwidth.

Seriously, no one talks about this enough!

Let’s dive in deeper on what a typical course looks like:

Both a “sprint” and “marathon” are great options but which one is the right choice for you?

Here are some specific examples for popular niches that many of my students that I coach are in. I illustrate what a course or membership could look like for each niche.

In the video above, I go over this at the minute 25:40 mark.

Now here are some of the really important questions to ask yourself. Remember that everyone’s personal goals and personal definitions of success are uniquely yours.

That’s why there’s no one “right” answer but these are the very real considerations that so few ask themselves to make the best INFORMED and EDUCATED decision on which type of business model to pursue!

Here’s where we really break it down and do the necessary due diligence as the smart and savvy business owner that I know you are!

Truth Bomb #1 coming in hot… I want to help you to AVOID this!

 

 

Truth Bomb #2… the math is simple but these two formulas are rarely ever considered, until NOW!

When you know your numbers you know exactly where you’re currently at, the trajectory you are headed and where you want to go next even if that vision for your future goals are super fuzzy. Fuzzy is better than nothing or relying on guessing.

Let’s crunch your numbers!⬇️ This is a GAME CHANGER!

Where are you now? Where are you headed? Where are the opportunities to improve? These numbers are the HEARTBEAT and shows the health of your business.

Yes, we all have massive potential to grow but first, you have to know where you’re starting from.

Make sure to review the video #replay at the top of this page TWICE along with these show notes to make the very best informed business decision that is customized and right for YOU!

Let me know in the comments what you discovered, any decisions you’ve made, what you want to create first or next and of course, any follow up questions!

Join me for my NEXT live video on Wednesday, April 27th at 4pm PDT for my regular Weekly Facebook Live Show where we’re going to continue this conversation based on ALL the questions and comments I received about this ⬇️⬇️⬇️

I’m going to share with you all about how I crated my “BACKEND” Membership nearly four years ago (already!), what that even means and the mega important considerations to make if you want to create one to avoid the massive mistake so many make unknowingly only to realize AFTER they’ve started one!

Let’s do everything to avoid that! Join me on the live to hear all about my personal experiences with this type of membership which is my personal fav BUT also the most CHALLENGING business model in many ways.

With Grit & Grace, xo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: build your business, business model, business owner, business strategy, business tip, Course, entrepreneur, grow your online business, Membership, membership model, monthly membership, Online business, online business owner, online marketing

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coachglitter

Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create Engaged Audience. Free 3Part ⬇️LiveVideo Impact Training

Tiffany | Live Video Expert
No attempts, no rewards. Messy action is not only No attempts, no rewards. Messy action is not only more relatable, it demonstrates what’s possible!

I don’t know about you but I find it far more INSPIRING and shows me what’s possible as well as fills me with an extra dose of hope when I see the come back after the fail or the UNDERDOG making it big!

Perfection... not so inspiring. 
Showing up real and beautifully messy... I climb up to the rooftops to applaud that. 

Today on my live training series which is a BIG deal as I’m only doing it once this entire year, we had a video glitch & there was no sound. Everything worked on our end but the recorded video clip had ZERO sound for the audience. 

Did I mention I teach LIVE VIDEO. This was a live video about live video marketing and yep, we had a glitch. 

Blame mercury in retrograde or whatever fluke it was but I handled it, actually turning it into an (Asian) Oprah “teachable moment” on how to freaking HANDLE IT not if but WHEN tech glitches happen.

They happen to all the PROS even on major network, National TV shows! It’s gonna happen to us too. 

So show up. Really FULLY show up exactly as you are. You are already so very worthy as are your dreams. So take that leap of faith on YOU & go make more “mistakes”. They are usually our best teachers and the fastest way to learn. ✨
🎬Everyone wants to know about my beauty lighti 🎬Everyone wants to know about  my beauty lighting, the tech and the tools...

Cause you can’t really see the giant designer bags 👛👜under my eyes from the lack of sleep...

Or how I’ll probably look on my live video tomorrow after all the crying I’m sure I’ll do watching, This Is Us tonight...

Friends, hear me out! 

Without the strong foundational business building strategies and purposeful content creation... sure you’ll look like your super cute self on video BUT your brand and business will be downright fugly. 

That’s why I always say Content Value > Production Value FTW! 

Oh and by the way, all these years later, 7 years to be exact, teaching live video and live launching, I still don’t own a fancy camera & this live, like all my live videos and masterclasses was created on with the BUILT-IN camera on my freaking LAP TOP. 

Start now. Start with whatcha got. Get fancy later... if you want. I think I look better in lower def tho. No thanks on the pore magnifying, wrinkle accentuating HD for me 😂😂
No one is self made or an overnight success! This No one is self made or an overnight success!

This life changing moment captured on a very grainy iPhone 3 video, popped up last night in my Facebook “On This Day” Memories from EIGHT years ago! 

That was when I was barely getting started with my slowwww transition from offline business working completely BEHIND THE SCENES and never in front of the camera which I hid from, to growing the online business I have today. 

Fast forward eight years later to this exact same day, May 16th, I just kicked off Day 1 of my Free 3-Part Live Video Training... which launches into my ONE Signature Program, Lights Camera Branding that  just turned SIX years old, has coached over 4,000 students from 14 live launches including two terribly janky initial beta groups, that all began with a handful of brave beautiful (and very forgiving) souls and on the cusp of surpassing $2M in sales. 

This all started from a tiny glimmer of an idea that was fueled into a huge roaring fire🔥 thanks to investing in books, great teachers, mentors, coaches, courses like @chalenejohnson Marketing Impact Academy which was my very first business program ever that changed the entire TRAJECTORY of my life and possibilities. 

I implemented EVERYTHING by taking the tiniest, sometimes painstakingly slowest, BABY STEPS. 

Embrace the power of consistent action no matter how small or slow, especially if you’re like me when I was first getting started, juggling my full time work with creating a brand new online business! 

Give yourself a whole lot of GRACE to go at your own space because it all adds up over time and eight years later you’ll blow yourself away too with how freaking far you’ve come simply because you did not quit on yourself! 

If you have a mentor or coach, whether they are near, afar, in person or virtual, reach out to them and let them know how they have impacted your life! Trust me, no one does this enough but it’s one of the most beautiful ways to honor, acknowledge and show your GRATITUDE to those who are on a mission to help others and helped you on your journey. 

No one is self made. Why in the world would you want to do this business building thing alone?🤷🏻‍♀️
One decision can change the trajectory of your lif One decision can change the trajectory of your life and business.

Today can be THAT Day! That first BIG, BRAVE, BOLD Baby Step that all begins with the DECISION to want something new for yourself! 

That’s how it’s always worked for me. Leaning into listening to my gut and not overthinking  or allowing the fears to take control. Are you willing to take that first step?

If you need a mid year RESET to refocus and recalibrate your brand building goals with video, especially live video... training series starts TODAY at 12pm Pacific! You’re invited to join me. 🔗 in bio🔥🥳💃🏻
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