Want to know the #1 thing I did RIGHT to build my business since day one and continue to do today?
Of course you do so let’s just cut to it…😉
The #1 Thing I’ve done right since day one in my business: COLLABORATION, CONNECTION, & NETWORKING
Yes, even though I’m an introvert, I still network!
Being an introvert doesn’t necessarily mean you’re shy or you don’t have a personality, it just means you need to recharge by being alone.
Below you will find some quick tips and tricks on how to collaborate, make connections, and network like a pro which is even more relevant than ever before now that we have CLUBHOUSE! I don’t know about you but my Instagram DM’s are out of control and 90% of them are examples of what NOT to do to connect and collaborate!
Plus, you can (and should!) watch the live video I did all about this topic here.
Connections & Collaborations:
Collaborations are a HUGE way to build and grow your business but lots of people get frustrated and don’t see results because they’re doing it wrong.
The #1 mistake that I see over and over again when it comes to collaborating and connecting with other brands, businesses, and influencers is reaching out to someone to collaborate (guest blogs, podcast requests, speaking, etc.) and simply copy and paste a generic pitch message to them or you reach out to someone and approach them where you come off salesy or ask for something to benefit yourself right away.
Ick! It’s a major turn off.
Here are some tips when reaching out to connecting with your audience and collaborating with others:
- Show them you’ve done the research in order for you to stand out and show that you do things differently than the sea of people who just ask or pitch to get something for themselves.
- SERVE SERVE SERVE (Before you sell!) I say it a lot but it’s so important…You’ve GOT to serve and earn your right to sell. If you’re constantly selling, your audience and whoever you’re reaching out to is going to be turned off.
- Show up consistently and earn the right to sell by giving great, valuable content and make it all about your audience and not you.
- Don’t just copy and paste the same form letter template to each person.
- Position yourself as an ally who has done their homework.
- Be nice! Act in the way online (email, DM, etc) in the same way that you would meeting them and don’t forget to say please and thank you!
Tips on how to approach collaborations correctly:
- Do a little legwork: Watch their live videos, scroll through their newsfeed…get to know them! Go and listen to their podcast if they have one to make sure their messaging is aligned with yours.
- Add specifics and details to your message: Make them know that you see them and you took the time to figure out what they do and love what they do.
- Reach out from the point of view as to how it will benefit them and what it will do for them, not you.
- Let them know your audience.
Sample collaboration message:
I’d love to have you on my podcast/FB live show because you give so much value about (fill in the XYZ) and I think our audiences are so aligned because my audience is all about these three things (list 2-3 things about your audience.)
I’d love to have you join in on the conversation.
Let me know when you have time in your schedule or if you want to jump on a quick call or zoom, I’d be thrilled to have you as a guest.
The reason I was able to get a major collaboration with one company is because I’ve known them and been building a true relationship for over six years!
I’m always blown away when the 2% of people who reach out that do their research and make it personal. It stands out and I’m MUCH more likely to consider a collaboration when you can tell it’s authentic and they’ve already done some of the legwork.
Applying these simple tips and tricks will get you so far and you’ll be able to create more connections and get more yeses and do the big things you want to do!
I’m a big believer in attending events in order to grow, connect, and network…even if you’re an introvert!
I think it’s important to be selective in the events you go to and choose some events where there are people who are both in and outside of your industry because it’s important to get different perspectives, especially from those who don’t do the same thing as you.
Whether it’s a large 1,000+ attendee event or a small workshop, you can have some amazing opportunities to meet and network with other people.
I personally love small, workshop style events (it’s why I love my mastermind) but you have to find what you like best!
TIP: When you meet people at live events, make sure you don’t make it all about you. (ugh! It’s one of my biggest pet peeves!)
The most successful people that I’ve got to meet and know tend to lead with asking questions like, “How can I support you?”, “What do you need?,” etc. It’s not about what they need and they don’t talk about themselves first. They’re looking to serve and add value right from the start.
TRY THIS: At your next live event when you’re in a conversation, think of ways you can authentically ask about the other person first before sharing anything about yourself.
Be sure to watch the full conversation HERE!
Tiffany aka Coach Glitter
P.S. BONUS TIP!:
Another big mistake people make in business is when they repurpose live videos from another platform they simply upload the video as is to YouTube without any strategy or intention.
During an incredible interview training that you can watch HERE, I got to chat with Justin Brown from Primal Video all about:
- What YouTube expects with your videos
- How you can set yourself up for success as a business owner by creating your own plan and intention for what you use to create video on YouTube
- How to differentiate free content vs paid content on YouTube
- What types of industries/niches are recommended for YouTube
- Do you need different content for YouTube and your course or membership?
- And so.much.more!
Watch the training HERE!