Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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Why Serving Your Audience Matters More Than Ever Through the Coronavirus Crisis

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If you’re an online business owner, have you been second guessing promoting your online business right now?

Are you worried about how to move on with your next launch, promotion or feel like your followers, email subscribers and customers will think you’re being opportunistic and capitalizing on others pain if you promote your offers?

Let’s talk about the enormous elephant in the room and address it head on!

As online business owners it is our duty to serve our audience and it’s not being opportunistic to offer your audience products and services that are solutions for their problems.

That’s why in this video, I share with you my TOP TIPS to create conversational content that matters to your audience so you can meet your audience exactly where they are with everything that is happening in the world right now.

Please fast forward from 21:14-21:42 where we temporarily lost sound due to the overwhelming number of people doing live videos right now. I promise the rest of the video will light a fire under your booty to take action, so make sure you watch til the end!

Here’s a sneak peak of what I talked about: 

  • [13:32] The number one thing that you need to address head on! I talk about what you can do as a business owner to serve your audience without the fear that you’ll come off as being opportunistic.
  • [16:04] The things you can do to pivot your messaging! I share a simple tip to help you pivot your messaging and prevent you from sounding tone-deaf.
  • [18:50] Why it’s time to put your offers out there! I share a powerful mindset shift to help you become the visionary leader that your audience needs right now.

The Number One Thing That You Need to Address Head On!


As business owners the number one thing you need to think about addressing head on are the hard topics that we are all thinking about, but afraid to talk about in light of COVID-19:

  • You can talk about how you’ve been adjusting your business.
  • Or, why what you have to offer solves the problem in the midst of what’s happening.

What we do as entrepreneurs is solve problems. Right now, there is a giant problem out there and you are not being opportunistic because you see an opportunity to solve it. By solving problems you are changing lives!

The Things You Can Do to Pivot Your Messaging!

One of the things that you can do to pivot your messaging is to address how your products and services specifically address the new problems of your ideal customer avatar (ICA):

  • This is not the time to conduct business as normal and create the same content that you were planning before the pandemic.
  • By addressing the new things your ICA needs right now is how you serve your audience and prevent yourself from being tone-deaf.

This current situation has provided you the opportunity to be the leader that helps your audience see there is a different way. You get so show them they absolutely have control over so many different things.

We cannot be visionary leaders by sticking our heads in the sand. So be brave! Talk about it and address it.

Why It’s Time to Put Your Offers Out There!

There are people out there that need you. When you start to question yourself and make all encompassing statements that everybody is out of work or assumptions that no one is spending money, it is absolutely not true:

  • People are still investing in themselves.
  • They are also buying the tools and software that they need to run their businesses.

It’s time to become more curious and more fascinated with what your audience needs right now.

  • Ask how can you serve your audience?
  • How can you create a solution for the problems they currently have?
  • Show up for your audience to provide real value and become the visionary leader that they need.

People need what you have to offer.

We didn’t know this was coming and it caught us off guard with a mighty rude awakening, but eventually the Coronavirus will end and when it does I want you to come out of it STRONGER than ever before!

The work that you do now is going to show up as the result that you get months from now. Because you were brave and continued despite the fear, you will be the one that is not just surviving, but thriving!

Get on my VIP Waitlist! 

If this pandemic has taught us anything, it is that now is not the time to just take in more information. Now is the time to take fast, inspired action!

If you seriously want to go beyond just consuming more free content, and you’re ready to leverage the power of live video to build an engaged audience, fill your launches, and create massive impact, get on our VIP waitlist for Lights, Camera, Branding at LightsCameraBranding.com.

With Grit & Grace, xoxo!

Tiffany aka Coach Glitter

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Filed Under: Online Marketing Tagged With: business owner, coronavirus, coronavirus crisis, covid-19, lights camera branding, Online business, online business owner, online entrepreneur, pandemic, serve your audience

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coachglitter

Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create An Engaged Audience That Converts!
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This. Is. Happening.🥳🎉🙏🏻 @amyporterfi This. Is. Happening.🥳🎉🙏🏻

@amyporterfield (Host of the Top Podcast, Online Marketing Made Easy & a dear friend + client), @sophiaamoruso (Founded @girlboss & Author), @tiyanarobinsonbeauty (Founder of Makeup Mogul) & me (Founder of Lights Camera Branding)!

This is the power & possibilities over on Clubhouse & I’m only 3 weeks in!

I’ve been sharing all my personal insights, experiences & exactly what I’m doing on my Weekly Facebook Live Show & Blog Show Notes!

I’ve been very intentional on who I’m following to curate Clubhouse to be like my personal “Ted Talks”, spend intentional time networking for those like me who are mega introverts (but smart enough to never use that as an excuse) & show up with MASSIVE VALUE to serve which creates more mind blowingly awesome connections!
Dear God, you have a very funny sense of humor. Wh Dear God, you have a very funny sense of humor. When I chose my word for 2021, EXPANSION, I should’ve been more specific to mean that did NOT include my waistline 😝 but it perfectly describes how I’ve been feeling heading into the new year.

✨EXPANSION beyond my comfort zone.
✨EXPANSION through my self-created limitations.
✨EXPANSION to INVITE new circles of friends, influence & create LOTS of seats at my table.
✨EXPANSION past playing small, EMBRACING change, the fears that accompany up-leveling & uncertainty.
✨EXPANSION of my FAITH!

I’ve always said, there’s nothing magical about January 1st. Every single day that we get the gift to wake up again, to live this life is a new chance, opportunity & clean slate to create whatever it is that you want & feel. It’s never too late to set those new goals right now. Even on a Friday. 

So what about you? I’d love to hear what your word, theme or intentions are for 2021🥰
All dressed up & nowhere to go! Kidding... I’m w All dressed up & nowhere to go! Kidding... I’m wearing my fanciest yoga pants💁🏻‍♀️

The thing that has kept me going this year is HOPE & HUMOR. It’s  what I’m bringing with me into the next year stronger & more resilient than ever before 🥰🙏🏻🙏🏻🙏🏻🙏🏻

🥳Wherever you are, whatever you’re doing tonight, I am wishing you more joy, the gift of continued great health & the most prosperous 2021🎉 I am so very grateful for YOU!😘
Merry Christmas from me, my hubs Gary and our two Merry Christmas from me, my hubs Gary and our two new fur baby additions! Meet Ella Bella on the right and Gucci Pucci on the left!

We just brought them home earlier this week and our hearts are bursting with love to have pets in our home again!

They currently don't sit still just yet and we're busy wrangling them from attacking the tree so this pic is courtesy of Canva Pro and the handy dandy background eraser feature, haha!

Sending you massive love, gratitude and appreciation! I can't wait to continue our adventures in our business journeys together into 2021! xo!
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