Coach Glitter aka Tiffany Lee Bymaster

Coach Glitter aka Tiffany Lee Bymaster

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How I Built This! My 7 Year Journey To 7 Figure Online Entrepreneur

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If you ever feel a tinge of guilt (or a maybe a whole lot of it and often) to work on your goals of being a business owner by:
  • carving out the time before your family gets up,
  • you skip lunch dates with your coworkers,
  • your kiddos know the voice of your online course instructor because you catch up to coaching calls in your car (aka your mobile university) and
  • you work here and there in your small but mighty pockets of time at night, weekends and even holidays, you my amazing friend are NOT alone.
I often get asked, “That’s great you built your business to where it is today but how did you get started? How did you do it?”
We often hear about the perfectly polished “after” stories but I totally agree that we don’t hear enough about the Chapter 1, Day 1, the first 6 months… and all the times they contemplated giving up on their dream of building their own business because heck yeah there are days that it’s freaking HARD! 
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That’s exactly why I chose my topic for this week’s Live Video to show you, right down to my actual business timeline that I created starting from Day 1 to give you all those nitty gritty details.
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It certainly didn’t happen overnight and it almost didn’t happen at all! You see, I never even thought of myself as the someone who would be the face of their own brand. Nooooo! That was for my high profile business and celebrity clients who were on major network TV shows, in films, in commercials as their own spokesperson and at the time, this new emerging online marketing space.
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That was for everyone else… not me! And then in 2012 in the years that Myspace was fading, Facebook was the new cool kid on the block, I stumbled upon blogging.
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Blogging simply started off a way to create one convenient spot for all the same few questions I got asked about over and over on repeat. At the time, those questions were about my work as a professional makeup artist, wardrobe stylist and set design.
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At first those same repeat questions about makeup for camera, lashes, what to wear/what to avoid on camera, how I created the beauty lighting designs for my clients, how I created sets in cramped spaces… they were honestly becoming slightly annoying because it was the same dozen or so questions all the time.
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Then I realized… DUH! Give the people what they want and they wanted to learn it from ME!
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Despite the massive imposter syndrome that was working OVER TIME in my brain asking myself, who the heck am I to do this when there are so many others who are already so great at it??
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When I finally chose to quiet the negative voices that were taking up valuable real estate in my own head, I started to believe WHY NOT ME?? Why couldn’t I be the one to be the face of my own personal brand business and help others accomplish what I’ve been helping my 1-on-1 clients do for years and years?
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That was the first monumentally brave and courageous step that birthed more and more tiny more baby steps forward along with more confidence.
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That’s how it works my friend. Confidence is the BYPRODUCT of doing it messy, ugly and scared! Not the other way around!
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As you can see, I was NOT an overnight success and I didn’t go “full time” in my online business until well, EVER because that’s how I chose to CUSTOM DESIGN my business! It took me over THREE years after I started to monetize my blog and got into affiliate marketing that I really took this online thing seriously and set the intentions to really build this. But, I was still juggling my physically tough, long days on set three+ years into my journey trying to find some sense of harmony to keep up with the online work that paid the bills, mortgage, provided the healthcare at the time AND funded my new online business!
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Looking back, there were many times where I could barely make out the vision for what was possible for me. I couldn’t tell if anything was working, if anyone was reading/watching/listening.
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I now realize that was when I was developing my speaking skills, improving my messaging, getting clearer on how I could help others, created my online group coaching program, Lights Camera Branding. My ONE program that I’ve launched 12 times as of the time I created this post and about to get ready for our next one soon! My ONE program that I’ve continuously refined, developed, improved, tweaked, experimented with, shifted from a DIY course to a full blown group coaching hybrid custom program that evolved with me, my audience and the ever-changing social media space!
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I’ve been on this road to mastery now for 7 years (with intention) and 5 as a course creator. I’ve learned that:
  • I can figure out anything that I set my mind to.
  • I can help others do the same.
  • Despite the super squirrelly creative brain, I have been able to learn how to laser focus on what my top priorities are.
  • I do believe in myself more with lots more room for improvement.
  • I can curate amazing communities that foster safe spaces to share our biggest dreams and most vulnerable shadow sides of ourselves which entrepreneurship is sure to reveal for everyone.
  • I need to dream way bigger and hold myself up to a much higher standard of possibility.
  • It’s a part of my big mission to share all of this all along the way especially while I’m in real-time development, wading through the messy middle and not when the perfect storybook ending has already happened.
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I hope this inspires you to keep going, not give up on those really hard days and know that I’m right there alongside you!
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With Grit & Grace, xo!
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Tiffany aka Coach Glitter
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Filed Under: Online Marketing Tagged With: build your business, business owner, business strategy, Online business, online marketing, personal brand business, personal brand story, story

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Live Launch Strategy Ninja|Personal Brand Biz Builder OBSESSED w/Helping Entrepreneurs Create Engaged Audience. Free 3Part ⬇️LiveVideo Impact Training

Tiffany | Live Video Expert
No attempts, no rewards. Messy action is not only No attempts, no rewards. Messy action is not only more relatable, it demonstrates what’s possible!

I don’t know about you but I find it far more INSPIRING and shows me what’s possible as well as fills me with an extra dose of hope when I see the come back after the fail or the UNDERDOG making it big!

Perfection... not so inspiring. 
Showing up real and beautifully messy... I climb up to the rooftops to applaud that. 

Today on my live training series which is a BIG deal as I’m only doing it once this entire year, we had a video glitch & there was no sound. Everything worked on our end but the recorded video clip had ZERO sound for the audience. 

Did I mention I teach LIVE VIDEO. This was a live video about live video marketing and yep, we had a glitch. 

Blame mercury in retrograde or whatever fluke it was but I handled it, actually turning it into an (Asian) Oprah “teachable moment” on how to freaking HANDLE IT not if but WHEN tech glitches happen.

They happen to all the PROS even on major network, National TV shows! It’s gonna happen to us too. 

So show up. Really FULLY show up exactly as you are. You are already so very worthy as are your dreams. So take that leap of faith on YOU & go make more “mistakes”. They are usually our best teachers and the fastest way to learn. ✨
🎬Everyone wants to know about my beauty lighti 🎬Everyone wants to know about  my beauty lighting, the tech and the tools...

Cause you can’t really see the giant designer bags 👛👜under my eyes from the lack of sleep...

Or how I’ll probably look on my live video tomorrow after all the crying I’m sure I’ll do watching, This Is Us tonight...

Friends, hear me out! 

Without the strong foundational business building strategies and purposeful content creation... sure you’ll look like your super cute self on video BUT your brand and business will be downright fugly. 

That’s why I always say Content Value > Production Value FTW! 

Oh and by the way, all these years later, 7 years to be exact, teaching live video and live launching, I still don’t own a fancy camera & this live, like all my live videos and masterclasses was created on with the BUILT-IN camera on my freaking LAP TOP. 

Start now. Start with whatcha got. Get fancy later... if you want. I think I look better in lower def tho. No thanks on the pore magnifying, wrinkle accentuating HD for me 😂😂
No one is self made or an overnight success! This No one is self made or an overnight success!

This life changing moment captured on a very grainy iPhone 3 video, popped up last night in my Facebook “On This Day” Memories from EIGHT years ago! 

That was when I was barely getting started with my slowwww transition from offline business working completely BEHIND THE SCENES and never in front of the camera which I hid from, to growing the online business I have today. 

Fast forward eight years later to this exact same day, May 16th, I just kicked off Day 1 of my Free 3-Part Live Video Training... which launches into my ONE Signature Program, Lights Camera Branding that  just turned SIX years old, has coached over 4,000 students from 14 live launches including two terribly janky initial beta groups, that all began with a handful of brave beautiful (and very forgiving) souls and on the cusp of surpassing $2M in sales. 

This all started from a tiny glimmer of an idea that was fueled into a huge roaring fire🔥 thanks to investing in books, great teachers, mentors, coaches, courses like @chalenejohnson Marketing Impact Academy which was my very first business program ever that changed the entire TRAJECTORY of my life and possibilities. 

I implemented EVERYTHING by taking the tiniest, sometimes painstakingly slowest, BABY STEPS. 

Embrace the power of consistent action no matter how small or slow, especially if you’re like me when I was first getting started, juggling my full time work with creating a brand new online business! 

Give yourself a whole lot of GRACE to go at your own space because it all adds up over time and eight years later you’ll blow yourself away too with how freaking far you’ve come simply because you did not quit on yourself! 

If you have a mentor or coach, whether they are near, afar, in person or virtual, reach out to them and let them know how they have impacted your life! Trust me, no one does this enough but it’s one of the most beautiful ways to honor, acknowledge and show your GRATITUDE to those who are on a mission to help others and helped you on your journey. 

No one is self made. Why in the world would you want to do this business building thing alone?🤷🏻‍♀️
One decision can change the trajectory of your lif One decision can change the trajectory of your life and business.

Today can be THAT Day! That first BIG, BRAVE, BOLD Baby Step that all begins with the DECISION to want something new for yourself! 

That’s how it’s always worked for me. Leaning into listening to my gut and not overthinking  or allowing the fears to take control. Are you willing to take that first step?

If you need a mid year RESET to refocus and recalibrate your brand building goals with video, especially live video... training series starts TODAY at 12pm Pacific! You’re invited to join me. 🔗 in bio🔥🥳💃🏻
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